Belarus Fashion Week SS 2020
Mid-October of this year in Minsk will be remembered for a long time by all fashion lovers and insiders: seven days of shopping with designers from all over Belarus, four days of exclusive fashion shows, two educational programs for fashion industry professionals and more than 10,000 guests. Now enjoy the full report of the 19th season of Belarus Fashion Week!
The organizers are the Belarusian Fashion Chamber public association and the Open Runway PR and communications agency led by Yanina Goncharova. Belarus Fashion Week is a project that shapes the image of Belarusian fashion. Every season the organizers attend foreign fashion weeks and exchange experiences with colleagues to follow trends.
The main goal of the 19th season is to create an effective environment for promoting Belarusian fashion industry globally.
The first step was to create a modern venue for the event in the "Michelangelo" House of the Mayak Minsk residential complex. The three-story spacious building at the National Library united at one place educational lecture hall, a pop-up store of Belarusian designers, an exhibition and a catwalk for fashion shows.
The first days of the fashion forum included educational projects initiated by Yanina Goncharova with the support of Youth Empowered from Coca Cola HBC Belarus, the Swedish Embassy in Belarus, the Swedish Institute and the MOST mobility program.
Fashion Tech Hub opened the session. It’s an educational marathon, forum dedicated to fashion and technology, which also included presentations of innovative startups in the fashion industry. Everyone could get acquainted with such important topics for successful and modern fashion business as monetization of fashion tech, the main PR tools of fashion brands, fashion retail and digitalization.
The next day began with master classes at the Belarus Fashion Forum annual educational business platform for fashion business representatives. This season the forum was dedicated to the topic of Sustainable Fashion (sustainable fashion). The speakers were reputable experts from leading countries in the field of sustainable fashion: Sweden (Mistra Future Fashion, SpinDye), Germany (Fashion Council Germany, NEONYT), Ireland (Circular Fashion), Belarus (Belarus Fashion Chamber, UN Development Program (UNDP) in the Republic of Belarus).
Also daily there were professional sessions of famous fashion figures from Belarus, Ukraine and the UK in the Fashion Talks format. The purpose of the educational lecture is to provide open access to quality education, so everyone could attend the event and chat with fashion industry experts. Speakers of the Belarus Fashion Week: the editor of the fashion department of Harper’s Bazaar Ukraine, Anton Eremenko; fashion blogger Tatyana Scherbakova (Belarus); fashion consultant Felicities and author of the book "How to start your own fashion label" Alison Lowe (UK).
Belarusian brands presented for a whole week on the 2nd floor of the Michelangelo’s house: NELVA, BALUNOVA Fashion Design Studio, Natalia Korzh, Le Furle, Historia Naturalis, Jamido, Ruslan Khmelenko, Simonoff, Uno Mas Uno, WOMEN Fashion Brand, Tarakanova, Davidova, Sergio Stefano, Galanteya, Motif, Novaline, PRIO, NAVY, JennyLis, Lamazo Factory, MURMUR, Teffi Style, Prestige Moda, Lepos, BUSEL Brand, Alexander Kirinyuk, Parfenovich Sisters, Fashion Dolls, Evoshka Style, Jovana S Couture, TODORSKAYA, Mark Twain, Funduk bags, Demidovich, SmeV, Sasha Evtukhovich-Tatarinovich, Historia Naturalis, Anna Yanchilina.
By creating the first temporary shopping center the organizers tried to facilitate the development of entrepreneurship and introduce people to Belarusian manufacturers who make modern, trendy Made in Belarus clothing.
Designers and brands from all over Belarus were invited to participate in the Belarus Fashion Week Festival, including those who do not have their own stores but are able to offer customers a fashionable and high-quality product. In the pop-up store all designers were provided with a single cash register system, payment terminals, as well as the anti-theft system from Belcomdata. Each brand had a separate comfortable box, so that customers could enjoy shopping in a pleasant environment.
Each client also got a stylish branded BFW shopper from Galanteya, which immediately became the most desired souvenir of the project!
Exclusively on the country's main catwalk - Belarus Fashion Week - NELVA by Huawei, BALUNOVA Fashion Design Studio, WOMEN Fashion Brand, Natalia Korzh, Jovanas Couture, Scapegoat_404 by Huawei, Loverani, T. Efremova, Historia Naturalis, Hmylko, Totti Swimwear presented their collections.
A special place in the schedule of Belarus Fashion Week took the Ethical Fashion Show project - an initiative of the head of the Belarusian Fashion Chamber, Yanina Goncharova, to support and promote sustainable fashion brands. The brand Jamido and the winner of the New Names Belarus Fashion Week contest, Ksenia Gest took part in it. She won 1000 BYN for the development of the collection and participated in the Belarus Fashion Week SS 2020 from the Open Runway PR and Communications Agency.
For the seventh season, Mary Kay® team, led by guest star makeup artist Alexander Kirinyuk, was responsible for the integrity of images and creativity in makeup. During the Fashion Week a team of makeup artists made more than 650 models ready for the runway! Makeup artists had a variety of tasks: from light nude makeup to evening smoky eyes. Make-up artists used the entire range of decorative cosmetics of the brand, including skincare products, as the makeup looks best on well-groomed and prepared skin, as well as new items from a limited collection of products created twice a year especially before the opening of the fashion week seasons around the world. In addition, all guests of the shows could get a free skin care consultation and professional makeup at the Mary Kay® Beauty Corner.
Tresemme professionals and personally invited hair stylist Eugene Grinyuk were responsible for the hairstyles and styling of the models. Tresemme is a regular partner of NY Fashion Week. During the current season of Belarus Fashion Week the company used all its gained experience and, together with Stilisto studio, created incredibly stylish looks for the shows of Belarusian designers.
During this season the organizers have limited the number of seats in order to form a professional and high-quality audience at the shows. Vip-clients of brands, buyers, project partners, foreign and domestic press were the first to invite. For everyone who wanted to join the world of fashion were broadcasted online on the website www.bfw.by.
Children's clothing were presented at Kids' Fashion Days BFW by Makavka, Viq & Vicky, Mirdada, BY VEL, VershinA, Baybardina, Dolce Vita, ANKO and Falkovich, Panda kids, My Studio, Leya.me, KUDRINA.
The collections were demonstrated by young students of Mademoiselle Adr'i, Kids' Podium modeling agencies, Dolce Vita fashion house, ARTMODA, Oksana Zagortseva model school, Crown model agency, ICY MODELS, My Studio, VershinA fashion theater.
Belarus Fashion Week has always been a source of news. Therefore many media and television channels, including international ones, get accreditation annually. So, the 19th season of Belarus Fashion Week was visited by the outgoing editor of the fashion department Elle Italia Adriana di Lello; fashion analyst, author of fashion books, leading consultant for international fashion weeks Alison Lowe; Getty Images Brian Dowling; the team of ID FASHION TV channel (Ukraine) and many others!
One of the important news stories was the opening of the Fashion Revolution - The Future of Textiles exhibition at Belarus Fashion Week at the Central Atrium of the Dana Mall under support of the Swedish Institute and the Embassy of Sweden in Belarus. At the exhibition visitors learned about modern and effective methods of production, dyeing and processing of textiles; reuse of raw materials and reducing the negative impact on the ecosystem.
Fashion is at the crossroads of various arts and temporary art galleries organically fit into the frameworks of the fashion forum. The artist, member of the Belarusian Fashion Chamber Laura Pavlova, design studio Primo Gatto and the project of the ESh magazine, Art is Hard, presented their works of different styles and techniques which became attractive installations during the show.
With the help of Huawei the bright return of designer Marina Davydova became real! Inspired by the colors of the Huawei P30 PRO smartphones the author created a bright, dynamic capsule with positive mottos in the shape of prints. “Live now and enjoy the moment!” - this is the main message of the Davidova inspired by Huawei installation.
According to the organizers, this season introduced buyers to Belarusian designers and brands; drew attention to the issues of sustainable fashion; allowed designers and industry insiders to participate in educational programs for free. And there is still so much interesting in the future!
Belarus Fashion Week - fashion begins here!
Stay tuned for updates on social networks:
VK Belarus Fashion Week;
Facebook Belarus Fashion Week;
Official partners of Belarus Fashion Week: Mary Kay® and Dana Holdings
Partners: Huawei, Tresemme, Stilisto, Galanteya, Conte, Get Clean, Friday Taxi, Willing Hotel, Party Rent
Coca Cola HBC Education Program Partners Belarus, Swedish Embassy in Belarus
Ticket operator: Bezkassira.by
Information partners: TV channels TV 3, ONT; Komsomolskaya Pravda, Relax.by, Interfax-West, modalive.by, Arguments and Facts, Cult, City of Women, Women's Magazine, On Air, ICON, ES, Radius FM, Citydog.by, Salon 375, PROfashion.