12 april 2018

FIRST KIDS' FASHION SHOWS AT BELARUS FASHION WEEK AW 18/19 WERE HELD

On April 11, Belarus Fashion Week began with clothes for children. With each season, the number of designers participating in Kids' Fashion Days BFW grows, which indicates an increased demand for quality and stylish children's clothing.

Brand Vershina presented a collection of clothes by designer Victoria Zlovski "Perfomance". "Perfomance" is a luxury line with individual cut, made by hand of natural fabrics and expensive fittings. In the collection presented at Kids' Fashion Days BFW, you can see the avant-garde mood of the designer, the variety of the color line, elegant handmade flowers, hand-made beads and unforgettable volumetric elements from the wire, which once again emphasize the exclusivity of each image. See photos here.

Designer Olga Lyutich specializes in evening dresses for small princesses, paying special attention to decorative elements - they often become key accents of the whole image. Well, the young customers of the brand appreciate the beauty and imagination of the outfits. Photos from the show here.

СJSC OPTF "Svitanak" creates children's outerwear under the brand ARTUS. Elongated jackets, coats, down jackets and accessories were presented on the podium. The brightest of the latter were quilted long scarves of red and yellow colors. See photos here.

Brand Dorima presented two autonomous collections. The first one helps children and parents prepare for such an exciting event for everyone as the first school bell. After all, they want to look good, both, those who came for the first time, and those who already once again sit at the school desk. The collection offers a huge selection of clothes in a business style, and its second part is designed in the style of military and created for teenagers. See the photos here.

Ekaterina Novichkova, the founder of Familylookbelarus brand, believes that the main task of the designer is to create a single style for the whole family so that all of her members can look stylish both on a walk and at a solemn event. The collection One style embodies the unity and cohesion of the family. The show was attended by the well-known Belarusian personalities, including Iskui Abalyan and Yulia Kravets.

KUTEPOVA YULYA & YULYA BEZLYUDOVA have chosen for their joint collection "Everything in Azhure" a calm gray-green range, and as a decor cozy knitted mitts, shirt-cribs and snods, which are also very functional.

Designer Kutepova presented another collection on the catwalk Kids' Fashion Days BFW called "The Princess". It should be noted right away that the collection is made of 100% cotton. Simple silhouettes adorn an abundance of complex details and decor in the form of frills, which are so suitable for young and romantic dreamers. See photos here.

Anastasia Falkovich’s collection is called "Shlyachta" and it speaks for itself. The designer took the liberty to show her vision of traditional Belarusian dresses and images of linen fabrics, and free silhouettes gave the products from the collection elegance and lightness. A collection called "Shchaslivaya Malenstva" is intended for the autumn-winter period and is made in calm warm tones. The bright elements of the collection are the combination of fuchsia with golden and gentle lemon. Knitted practical sweaters, which were presented on the podium, will be an excellent choice for a child in the cold season. A popular Belarusian singer, Janet, took part in the show.

Inspired by the gentle childhood dreams of the most beautiful and beautiful fairy tale, the outfits from the first collection of the fashion brand F.Kids were created with love for all the young princesses. Voluminous dresses, developed from modern materials, are decorated with embroidery and unique lace. See the photos here.

Kids' Fashion Days BFW is not only fashion shows, but also a great social project. Every guest, when buying a ticket for an event, reaches a hand to those who really need help. This year, all income from the sale of tickets will go to support families from the Public Association "Belarusian Association for Assistance to Children with Disabilities and Young People with Disabilities". The organizer of the event is the RGO "Belarus Fashion Council", PR and communications agency "Open Podium". The event annually gathers representatives of the media, investors, representatives of diplomatic missions, bloggers and media personalities. A bright addition to the main program of children's shows were interactive zones and animators, which turned Kids' Fashion Days into a bright show for children and their parents!

In the intervals between the shows the guests were pleased with funny animators: the charming bear - the hero of the magazine "Topa"; the team from @krasnizamok was responsible for aquagrim and master classes on drawing pictures with sand. The mascots from Animation Studio "ShymGam" (@ shymgam.by) and Apelsinka from the agency @apelsinka_minsk entertained children. They enjoyed the animators @jokers.by in the image of the Hatter from "Alice in Wonderland" and Jack Sparrow from "Pirates of the Caribbean". A show of soap bubbles was organized by @katerinamachuha, and the clown Vadik raketa provided an excellent mood for all those present.

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The official make-up artist of Belarus Fashion Week is Mary Kay® company.

Partners: Swiss watch brand Elixa, the beauty school PoshSchool and Art Space "Konyushnya".

Press-center of Belarus Fashion Week, PR and communications agency "Open Podium".

Photo: Yemelyanova Julia




  • GQ
Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075