15 march 2017

New Season of Belarus Fashion Week!

New Season of Belarus Fashion Week!

The 14th season of Belarus Fashion Week will be held on May 11–14, 2017 in Minsk at the National Exhibition Center. During 6 years this professional event unites not only experts of fashion industry, but also its true admirers, public people, businessmen and intellectuals. The press, photographers, stylists and models wait for Belarus Fashion Week to become participants of unique fashion shows which are prepared by designers.

Hardly any large-scale project can do without partnership. The support of Belarus Fashion Week is given by the largest companies and brands seasonally, which shows the high level of the organization, great popularity and broad media coverage of the project. Official partners: Huawei, Velcom, the official makeup artist — the Mary Kay® company.

#MAIN SCHEDULE

Within the main schedule of pret-a-porte shows of Fashion week the collections of eminent Belarusian designers and clothing brands will be presented, among which there are: NAVY, ton-in-ton, Candy Lady, T.Efremova, SAMOSCHENKO, Line A, Condra, EMSE, Nelva, Conte fashion show, Honar, Fur Garden, BOITSIK, Natalya Korzh, Alena Goretskaya, Tatyana Kiselyova and others. Watch updates on the website in the section "SCHEDULE" and don't miss online accreditation.

#INTERNATIONAL PROGRAM

Belarus Fashion Week AW18 presents designers' collections of Klaudia Markevich, FABRYAN, and also designers from Italy and Germany. Special guests of the season: representatives of Istituto Europeo di Design (Italy), Vogue magazine (Italy), TV channel ID Fashion, Buro24/7 (Russia), Atelie magazine (Russia) and also famous bloggers.

#PRESS&PR

Due to the work with profile media, Belarus Fashion Week promotes a progressive development of home design and provides Belarusian brands positive reputation, both in the territory of the country and beyond it. Information support of the Fashion week in Belarus is provided by large foreign media platforms such as TV channels Fashion One, ID Fashion, Fashion Channel; Internet platforms buro247.ru, modanews.ru, fashionnetwork.com, profashion.ru, fashiondigest.ru, look-book.ru and also one of the main TV channels of Belarus– ONT.

#NEW NAMES BY MARK FORMELLE

BFW by Mark Formelle The final of a young designers' competition which is supported by one of leading family clothes production companies "Mark Formelle" will take place on the main runway of the country again for the second season. For the first time in the New Names BFW competition's history two nominations in the categories "Male Collection" and "Female Collection" will be declared. It means that several contestants will become winners. The main prize for the winners of the New Names BFW competition will be an opportunity to start a mass production of clothes collection joint with Mark Formelle. The collection created by the winner will be selling at Mark Formelle's stores across the whole country, and the author of the collection will receive a fee of 1000 Belarusian rubles.

#OFF SCHEDULE BFW BY CONTE

The OFF SCHEDULE BFW by Conte's platform for receiving support and monetary grants continues to work in this season. The program provides not only collective shows of young designers' brands, but also a number of fashion installations. The Conte company will give one of participants of the OFF SCHEDULE BFW program a grant of $2000 for creation of a collection. A new season's program also provides educational grants in Istituto Europeo di Design (Italy) and Studio Parisien des Arts et de la Mode (Paris). It noteworthy that representatives of Istituto Europeo di Design University will join a judiciary board of OFF SCHEDULE BFW by Conte and also will organize a workshop for all participants of fashion installations.

#KIDS’ FASHION DAYS BFW

Children's days of Fashion weeks in Belarus have already transformed into a separate project in which participate the leaders of kidswear production and design. Season after season new tendencies in this branch are set on the main country's runway. The entertainment program is also organized, which gives not only joy for children, but it also gives material support. Kids' Fashion Days BFW AW 17/18 will be held on May 11 and 14. The whole amount of money from the sold tickets will be transferred to Touch to Life fund. The event's partner – "Kids podium".

#FASHION AIDS LINE

The joint program of the UN on HIV \AIDS in the Republic of Belarus (UNAIDS) and RPO "Belarus Fashion Council" signed the agreement on cooperation and holding the competition "Fashion Aids Line". The leading designers and brands of Belarus will take part in the competition. They are to design clothes using the official international fight against AIDS symbol — a red ribbon, adding the Belarusian ornament. The final show will take place on May 14 on the Belarus Fashion Week's runway. The winner will have an opportunity for internships abroad.                                                                                                                    

* * *

On February 4 in the “Crystal Nymph fashion and beauty” center the image shooting of a Fashion week's new season in Belarus was held. The basis of shooting was national identity theme and its modern designer processing. Fashion is constantly appealing to traditions of folk art, costumes and fabrics. A correct interpretation of national traditions of the country in modern design allows being distinguished from the European colleagues. Thanks to the brands FUR GARDEN, Candy Lady, E.Volkova, Ekaterina Novikovskaya the organizers managed to create an advertizing campaign which has set mood to the whole season, and its carrying out marked the beginning of active preparation for the event.

It is simple and convenient to watch all updates on official social networks of Belarus Fashion Week! @bfwlive

Everyone can pass accreditation for the sows of Belarus Fashion Week! It is worth sending us the application on guest@bfw.by

"Open Defile" Press center 




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Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
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