09 november 2018

BELARUS FASHION WEEK:DEVUR/FEMME,T.EFREMOVA, NATALIA KORZH,NELVA,BALUNOVA,TOTTI SWIMWEAR

The third day of Belarus Fashion Week began with a show of the brand Devur / Femme. Designers presented the spring-summer collection “Everything you need” - a celebration of freedom and choice. A reminder for each woman that she herself can choose who to be and how to look. On the show were models from the new collection of various lines of Lady Tex - luxurious Devur, as well as feminine and playful Femme, luxurious Bonne Femme, trendy Femme Trend and sports Femme Relax.

Tatyana Efremova presented an amazing collection for her clients: the virtual world captured the planet, it is impossible to recognize where fiction ends and reality begins. You have a choice - to become someone special or get lost. Clothes from the brand T.Efremova will help you find the right way to express yourself. In the collection there are hooligan and ironic images, futurism, classic glenchek, decorative elements from natural fur - a symbiosis of opposites.

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Designer Natalia Korzh called her new collection “Nameless Star”. At the core of all is the idea of ​​creating the wardrobe of a modern woman as a form that she fills with content. This is a combination of clean, simple and understandable silhouettes, which allow, changing one element of the image to another, to completely transform the overall style. For example, from daytime onions to make more complex and expressive for an evening out. The collection used natural silk fabrics: organza, chiffon, satin. The color scheme as the main appear dark green, dark purple, dark blue, beige colors; color moss, wormwood and cedar. Delicate accents - the color of lavender and lilac. The highlight of the collection are floral prints in gray, green and purple hues.

The concept of the spring collection NELVA, presented at Belarus Fashion Week, is based on the belief that nature is life. The design bureau under the leadership of Alexander Shitko made a bet on fresh combinations, natural canvases and ethnic motifs. Traditionally, the collection includes several styles:

- business - classic summer suits and dresses, blouses and tops made of thin fabrics, light knitwear in light shades;

- casual - smoother lines and relaxed silhouettes, bold colors and combinations - everything so that every summer day was special;

- party - clothes for noisy parties, solemn evenings.

Brand NELVA had a 20 year anniversary in 2018. The result of a 20-year history was the birth of Friday by NELVA sub-brand. Designers of Friday presented us the whole charm of life consists of trifles and you need to rejoice at every moment, find those moments, be the creator of your pleasant moments in their collection. The whole product is also conditionally divided into two lines. City casual - clothing in the spirit of the summer city. Practical denim, summer knitwear and cotton dominate here. The color palette reflects the colors of the city: a gray-blue base, with bright neon splashes. Resort is designed for summer holidays on the coast, where you can not do without the natural fabrics of a diverse palette. The directors of the show complemented the show with a spectacular performance of a special guest - the Master of Sports of international class, member of the national rhythmic gymnastics team Maria Kotyak.

Another elite Belarusian brand at Belarus Fashion Week is BALUNOVA FASHION DESIGN STUDIO. Each fashion season is a new stage in the development of the brand and the possibility of creative experiments for the designer. The combination of different types of materials, the game with forms and volumes, unusual draperies and bright design prints - a mix of restrained elegance and unusual color and fabric solutions forms a similar style to the designer Larisa Balunova. The key point in the BALUNOVA collection is the eco-line, which is particularly relevant in the upcoming season: light flowing cotton dresses on the zapa, linen wide trousers, cotton blouses with bright author's print, suits with hypertrophied shoulders, oversize dresses.

 

The closing show was TOTTI SWIMWEAR inspired by Martini fashion show. Italian designer Salvatore Totti Patocchio presented his new collection of swimsuits. Thanks to the stylish branded Martini scenery on the catwalk, which recreated the atmosphere of an expensive resort. In the upcoming season, the designer offers a lot of metallic fabrics in various colors, from champagne to pink. Unusual decor and hats completed the images of models and brought a note of an exotic carnival.

Online broadcasts of shows will be available at www.bfw.by

In addition, Fashion Week shows will be broadcast on international TV channels.

ACCREDITATION ON WEBSITE WWW.BFW.BY

Follow us in social networks: VK Belarus Fashion Week; Facebook Belarus Fashion Week; Instagram @belarusfashionweek

The organizers are the PR and Communications Agency Open Podium, NGO Belarus Fashion Council

Venue: National Exhibition Center "BelExpo"

The official makeup artist is the company Mary Kay®, the official partner is the company HUAWEI.

Partners: PoshSchool.by and L'oreal Professionnel

Media partners: Women's Magazine, ICON, Cult, Big, lady.tut.by, Interfax.by, City of Women, The Village.me, Modalive.by, Relax.by, ONT TV Channel

Press Center Belarus Fashion Week

Photo: Murat Tureshov, Peter Vinnichek

 

 

 



  • GQ
Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075