21 january 2018

BELARUS FASHION WEEK PRESENTED THE BELARUSIAN BRANDS KARDASH & LEFURLE IN CHINA!

On January 14, 2018 Belarus Fashion Week introduced Belarusian brands Kardash & LeFurLe

within the international Fashion Week in Harbin.

The choice of the designers who would represented their art in China was made by Belarus Fashion Coucil, whose main task is to promote national brands in the international arena. Owing to the efforts put by the CEO of Belarus Fashion Council and the head of Belarus Fashion Week, Yanina Hancharova, has already been established cooperation with Fashion Weeks in Italy, Russia, China, Ukraine, Kazakhstan, Serbia, Georgia, Poland, Germany, which allows Belarusian designer brands to be represented outside the country. After all, in the future, perhaps, "Made in Belarus" pieces in other countries will be as popular as in Belarus.

"Participation in Harbin Fashion Week was for me an incredible experience, and for the brand - a new step in development. We managed to enter the Asian market, establish contacts with foreign colleagues and check our products with severe frosts in the coldest city of China. The inviting party very warmly welcomed us: excursions were conducted, tea ceremonies, there were many meetings and conferences. Most of the time we spent at the Fashion Week shows, as well as preparing for our own. It was new and unforgettable experience of working abroad”, the designer Olga Kardash shared her impressions of the trip.

The key theme of the winter capsule KARDASH, presented at Harbin Fashion Week, was everyone's favorite tale of Hans Christian Andersen "The Snow Queen". The unending history of love, friendship, devotion and perfection does not leave anyone indifferent. Inspiration for the fairy tale was reflected in the make-up of models that were decorated with frozen icy snowflakes on their faces. In the new collection, the designer refused to use branded embroidery, having beaten the texture of materials and pure monochrome colors, with interesting cut. So the parka from KARDASH is a versatile wardrobe item, which can be combined with sportswear, and with evening dresses. Knitted costumes and dresses are practical solutions for every day, gold and pink sequins, weightless blouses - for special occasions - the collection is very diverse and does not look like the previous designer's works. "This capsule can be called the degeneration of the brand KARDASH. In my opinion, this is the ideal clothing the winter: bright, versatile and warm. The optimal combination of constructive solutions and materials, "- Olga Kardash admitted after the show.

 

The accessories of the fur studio LeFurLe complemented the collection and gave a special accent to the images presented. Accessories drew the attention of guests: many appreciated and even purchased some fur products, which are a special subject of the wardrobe for residents of cold regions.

The scale of Fashion Week in Harbin, as designers say, is enormous, and round tables and conferences where they interacted with the press became an important part of the trip.

An article about the collections of participants at Harbin Fashion Week was published on the site of Vogue China.

Press-center Belarus Fashion Week PR and communications agency "Open podium".




  • GQ
Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075