In a new season Olga Kucherenko-Laburdova the designer of the brand KUCHERENKO will show the collection of s|s 2015 entitled “the Happy Nothing”. It wasn’t necessary for the designer to look for the inspiration, since it is about the things we see around us every day. It is a collection about a place which is on the border of two cultures, two philosophies – the western and the eastern. It is a collection about the people who constantly stand between two bowls of scales, without taking a step towards one of them. The message of the collection is not to push these people to make a choice, but to tell about a phenomenon of this place, its uniqueness and the right for full existence.
Earlier the designer in her collections has already touched this subject in some elements of clothes, even ideas, but it wasn't the main plan, but rather a self-evident expression of human thoughts, which are influenced by geographical factors, environment.