PROJECT "NEW OPPORTUNITIES" ON BELARUS FASHION WEEK
The second day of Belarus Fashion Week began with the inclusive project "New Opportunities" - a fashion project designed to give people with disabilities a chance to express themselves in the fashion industry. NGO Belarus Fashion Council and the Belarusian Association for Assistance to Disabled Children and Young Disabled People, under the leadership of Yanina Hancharova, joined forces of designers and people with disabilities to create a collection of clothes. The main goal of this social initiative is to create a precedent and show that people with special needs have the opportunity to work in the field of fashion as well.
Yanina Hancharova, Chairperson of NGO Belarus Fashion Council, Head of Belarus Fashion Week: “Unfortunately, there are still a lot of stereotypes about inclusion and the possibility of full cooperation with people with disabilities in society. But we are sure that a sincere desire to help and real actions in this direction will be able to turn the tide and change the existing course of things. We have implemented this project with the support of USAID".
The presentation of the collection was held in the format of installation. Seven girls from the organization “BelAPDiMi” and designers of the Belarusian Chamber of Fashion were working on the products. Style of the fashion show by Anastasia Ermak. The creative team created a collection of linen in delicate tones, without bright accents, but with interesting details. The advantage was given to free forms and strict lines, and embroidery and lace were used as decor.
Online broadcasts of shows will be available at www.bfw.by. In addition, Fashion Week shows will be broadcast on international TV channels. ACCREDITATION ON WEBSITE WWW.BFW.BY
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The organizers are the PR and Communications Agency Open Podium, NGO Belarus Fashion Council
Venue: National Exhibition Center "BelExpo"
The official makeup artist is Mary Kay®, the official partner is HUAWEI
Partners: PoshSchool.by and L'oreal Professionnel Information partners: Women's Magazine, ICON, Cult, Large, lady.tut.by, Interfax.by, City of Women, The Village.me, Modalive.by, Relax.by, ONT TV Channel
Press Center Belarus Fashion Week
Photo: Murat Tureshov