Name: Lena Tsokalenko
Brand concept: It is difficult to give one (even quite ample!) definition to Tsokalenko’s style. That is because apart from general restraint, shy laconism and light irony audience will always point out a reasonable verbosity, a harmonious variety of details and a clear melody. A lot of hand and very elaborate work, attention to the rhythm of textures, aesthetic pleasure of seeing a graceful women’s shape stand behind a “lena tsokalenko” label one can see on each of her dresses, coats, blouses, etc.