BALUNOVA

BALUNOVA Belarus

Name: Larisa Balunova

Brand concept: Clothes for women who live in harmony with the surrounding world, who take an active position in life, who are always on the move and are characterized by an intense individuality.

Collection: “Atalanta”

Fashion is able to draw inspiration from anything: whether that be a large car, officer’s swabs, aviator glasses, a purse or a military camp…

This time the main theme of the season is military. A flash of doubts, a sudden sensation that life is a struggle, an attempt to catch the military spirit of times and create the feeling of being at a theatre of war…

The trend of this season is to combine complex elements with the simplicity of forms. Military details are introduced marginally, there are only allusions to them expressed by means of palettes, studs, metal-coated sparkles and accessories.

In spring/summer 2011 collection the emphasis is put on natural materials: cotton, knitting, suede, leather and laces. The main tones of the collection are beige and khaki with all their pastel tints.

So, we see how unpredictable and extraordinary this season is going to be, with its ability to feel the mood swings of the society and dictate its own ways of apparel selection.