Harydavets&Efremova

Harydavets&Efremova Belarus

Name: Tamara Harydavets and Tatiana Efremova (Harydavets-Efremova)

Country: Belarus

Brand concept: clothes for an active woman who is confident about self and her appearance and who treats fashion and her own look with a bit of irony.

Quintessence (from Latin “quinta essentia” - the fifth essence) is an ether element in Aristotle’s works, but it’s of primary importance, the most significant one.

In our collection:
The first element is the quality of fabrics, furs, and prints.
The second element is the design.
The third element is the quality of tailoring.
The fourth element is the silhouette.
The fifth element is the idea and image.

Image, inspiration: 1930s

A bar… A woman is dropping in for a cup of coffee, passing through the cigarette haze and men, discussing their affairs.

All eyes are on her, but you cannot see her clearly. She is so close and unrealistic at the same time… But when the light slides on her silhouette, her image becomes more expressive and contrasted…And it makes her even more attractive…

The two designers use in their collection only natural fabrics - silk, wool, leather, fur; all this is accompanied by the authors’ prints, which give the materials exclusiveness and new meaning.

In our collection, we use slightly blurred tones of brown, vanilla, grey, blue, emerald green and pink colors, mink leather, polar fox and mink fur.