Alena Goretskaya is a co-founder of Papilio brand (bridal and holiday evening dresses) and creative director of Papilio Fashion house.
Founded her own woman clothing brands Alena Goretskaya and AG Green.
A leading designer and inspirational figure for Alena Goretskaya and AG Green brands is Aleksandra, Alena Goretskaya’s daughter, IED (IstitutoEuropeo di Design) alumni and winner of the ADR project fashion show, held in Milan.
The brand concept is to create the Prêt-à-Porter collections with approach to smart casual wear.
The kind of Alena Goretskaya woman is stylish and sensitive to fashion, so is by far a true quality and comfort favorer.
The Collection to be presented as well as the last season collections is varied in lines: office clothing,
The collection is prefigured by a 1940s woman - charming, touching, ever-sexy, wearing her hair in curls, carefully dressed in full skirts with waist accent and floral dresses.
Designer’s special precise work brought elements not common for Casual classics into Collection. Feathers, stones, glass beach a neses and decorative fabric flowers detail the clothing.
Comfort favorers will bedefinitely not left cold by knitted fabrics and cashmere, the dominants of the collection.