KG

KG Belarus

Name: Karina Galstian, Katerina Golikova

Brand concept: Stylish fashionable clothes with its own mood and soul. It’s the clothes that help you comprehend yourself and achieve harmony with the surrounding world. The target audience of the collection is people disposed for changes and self-discovery. Philosophy, aesthetics and feelings.

Collection: “Undine”.

The collection’s inspiration source is manifold fairy tales, legends and popular beliefs related to the mysterious water world of still swamped lakes and mermaids, one of its most enigmatic dwellers. Florid and smooth lines of water vegetation comprised the basis of the elegant silhouette’s delicate cut.

The collection’s color theme echoes nature motives beginning from delicate pastel shades and finishing with intense blue, coral, deep blue and green.

What prevails in the collection is almost transparent, falling clothes models, the thinnest fabrics hardly visible on people’s skin, light silhouettes, cambric, silk, thin jersey, delicate hand-made décor, glass beads, stones, lurex. All of that creates a mysterious and bewitching mood.

Complex color combinations and blends were achieved thanks to manual dyeing. The whole collection is saturated with a spirit of mystery that makes you think that the clothes is something as natural as skin is.